

You’ve tried thinking more positively. You’ve read the affirmations. Maybe you’ve even faked confidence, hoping it would become real.
But deep down, you still don’t feel good enough.
At ShiftGrit Psychology & Counselling, we don’t treat low self-esteem like a surface-level mindset issue. We treat it for what it really is: the result of patterned beliefs about your worth that got installed early — and now run the show from behind the scenes.
Identity-Level Therapy for Self Esteem in Edmonton
Identity-Level Therapy targets the belief patterns and emotional loops driving automatic reactions—not just the surface symptoms. By working at the identity layer, clients shift how they interpret safety, regulate threat, and relate to themselves and others. The result: reconditioning at the root of shame, self-sabotage, reactivity, and overwhelm.
It’s organized around three pillars:


ShiftGrit Core Method™
Our structured framework for breaking outdated identity patterns.
Learn more

The Pattern Library
Real-world examples of loops like perfectionism, procrastination, and shutdown.
Learn more

The Glossary
Clear definitions that keep the language sharp and the process transparent.
Learn moreLimiting Beliefs Commonly Linked with Self Esteem Therapy
These identity-level patterns frequently show up for clients seeking self esteem therapy. Explore the beliefs to learn the “why” and how therapy can help you recondition them.


“I Am Not Good Enough”
“I’m Not Good Enough” isn’t just a negative thought — it’s a pattern formed by early experiences like criticism, neglect, or impossible expectations. This belief fuels perfectionism, people-pleasing,…
Explore this belief

“I Am Unworthy”
When you feel unworthy, nothing ever feels earned. This belief fuels overfunctioning, self-neglect, and guilt around rest, care, or success. It can be rewired.
Explore this belief

“I Am Flawed”
“There’s something wrong with me.” That’s the voice behind this belief — quiet, persistent, and exhausting. It drives perfectionism, people-pleasing, and chronic self-editing. At ShiftGrit, we help recondition…
Explore this beliefWant to see how these fit into the bigger pattern map? Explore our full Limiting Belief Library to browse all core beliefs by schema domain and Lifetrap.
It’s Not Just a Confidence Issue. It’s a Pattern.
Low self-esteem doesn’t mean you lack skill or success. In fact, many of our clients in Edmonton are high-performing professionals who still feel like impostors. They’re competent, praised, and even admired — but inside, there’s a loop that says:
- “I’m not enough.”
- “I don’t deserve success.”
- “If people really knew me, they’d walk away.”
These beliefs stick not because they’re true, but because they feel emotionally true. They’re part of what we call identity-level patterns, built from early experiences, chronic feedback, or trauma.
And unless we change the pattern, they’ll keep showing up, no matter how many wins you rack up.
When Success Doesn’t Feel Real — Imposter Syndrome and Self-Worth
You hit your goals. You get compliments. But instead of feeling proud, you feel exposed. At any moment, someone will see through you.
That’s imposter syndrome — and it’s not just about anxiety. It’s about safety.
Our nervous system tags success, praise, or rest as dangerous because it activates a hidden threat:
“What if I’m not actually enough?”
At ShiftGrit, we trace imposter syndrome back to core beliefs like:
- “I am not good enough.”
- “I always fall short.”
- “I don’t deserve this.”
And we don’t stop at insight. We use a reconditioning process to disarm those beliefs at the root — so success can finally feel safe.
👉 Explore the Belief: I Am Not Good Enough
👉 Read the Blog: Imposter Syndrome Isn’t About Success — It’s About Safety
The ShiftGrit Core Method™: Reconditioning the Root
Our therapy program combines two powerful tools:
1. Pattern Theory™
We map how your current belief loops — about success, self-worth, or vulnerability — developed from your earliest emotional experiences. This gives your cognitive brain the “why” behind the stuckness.
2. Pattern Reconditioning
Using a five-step imaginal exposure process, we rewire the emotional meaning attached to your limiting beliefs. That means your nervous system no longer flares up at rest, praise, or imperfection.
The result? Self-trust that doesn’t have to be manufactured. It simply emerges.
From Self-Criticism to Self-Trust — What Change Looks Like
After working with our Edmonton therapists, clients often report:
✅ Less internal self-doubt when making decisions
✅ Reduced people-pleasing and increased boundaries
✅ A quieted inner critic
✅ More comfort being seen, supported, or praised
Because when your nervous system feels safe being you — you stop needing to prove your worth.
From the Blog: Self-Esteem Patterns & Insights
What Really Causes Low Self-Esteem?
(And Why Reconditioning Works Where Willpower Fails)
Some of the most common contributors to identity-based self-esteem issues include:
- Perfectionism and fear of failure
- Early invalidation or emotional neglect
- Trauma, bullying, or chronic comparison
- Over-functioning roles (the fixer, caretaker, or achiever)
These create emotional evidence piles that feed beliefs like:
“I’m only valuable if I perform.”
“I always mess it up.”
“I don’t matter unless I’m useful.”
At ShiftGrit, we dismantle these patterns with precision — and replace them with calm, grounded self-trust.
This Isn’t About Faking Confidence. It’s About Rewriting the Pattern.
If you’re looking for self-esteem therapy in Edmonton that goes deeper than talk strategies or surface reframes — this is it.
ShiftGrit’s identity-level therapy reconditions the emotional core of low self-worth using structured, effective techniques.
⮕ Book a session with an Edmonton therapist


124 Street Location
Address:10445 124 Street, Edmonton, AB,T5N 1R7, Canada
Phone: (780) 705-6463
Email: 124street@shiftgrit.shop
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