Most self-esteem work in this market trains affirmations, self-compassion practice, or strengths inventory. It helps for a stretch and then plateaus, because the rule underneath the self-critical loop is still installed. The ShiftGrit Core Method™ runs Reconditioning on the limiting beliefs themselves: “I Am Not Good Enough,” “I Don’t Matter,” “I Am Inadequate,” “I Am Less Than.” Eight to sixteen sessions of belief-layer work, not affirmation maintenance. Clients usually notice the comparison reflex quiet first, the internal scoring fade second, the deflection on compliments soften third.