ShiftGrit Core Method™
Our structured framework for breaking outdated identity patterns.
Learn more about ShiftGrit Core Method™Identity-Level Therapy in Edmonton
Identity-Level Therapy targets the belief patterns and emotional loops driving automatic reactions—not just the surface symptoms. By working at the identity layer, clients shift how they interpret safety, regulate threat, and relate to themselves and others. The result: reconditioning at the root of shame, self-sabotage, reactivity, and overwhelm.
It’s organized around three pillars:
The Pattern Library
Real-world examples of loops like perfectionism, procrastination, and shutdown.
Learn more about The Pattern Library
The Glossary
Clear definitions that keep the language sharp and the process transparent.
Learn more about The GlossaryShiftGrit’s Edmonton Psychologists Are Trained In Our Innovative & Structured Approach to Therapy
We use specific elements of the most cutting-edge, well-researched, evidence-based, scientific approaches to therapy, put them in the most effective order, and boost results with Shift innovations.
Our best psychologist in Edmonton recalibrates your cognitive perspective and subconscious reactions, so you can crush life’s challenges, be more in control of your relationships, reactions, and confidence and consistently approach your goals.
The strength-based, solution-focused therapy with us shows up in all areas of life because we train core mental health fitness.
How Does ShiftGrit’s Therapy Program Work in Edmonton
Step One:
Find the Root Pattern
Your ShiftGrit psychologist conducts an Enriched Intake — a detailed investigation into your patterns, mental health history, and life experience.
We use this to identify the core identity-level beliefs and emotional patterns driving your current challenges.
Step Two:
Educate Your Cognitive Brain
We teach your conscious, cognitive mind the structure of your patterns — using ShiftGrit’s Pattern Theory™.
When you understand why your emotional reactions and behaviours exist, you gain the insight needed to change them. Self-awareness becomes a life hack: not only for your own transformation, but for understanding the patterns playing out in others around you.
Step Three:
Rewire the Walnut Brain
Many therapies stop at cognitive insight — but ShiftGrit goes deeper.
Using our structured Reconditioning protocol, we guide you through a series of five specialized activities designed to reprocess old emotional triggers and install new, healthier emotional, cognitive, and behavioural patterns.
By retraining the Walnut Brain — the emotional, threat-focused part of your mind — these new responses become automatic, consistent, and effortless.
Think of it like creating a new reflex, not just a new thought.
Step Four: Application
Build a New Thought Foundation
With old patterns dissolved and new emotional responses deeply rooted, you create the life you were meant to live.
Armed with a resilient Cognitive Brain and no longer hijacked by outdated threat scripts, you can pursue your goals, relationships, and growth freely — without internal sabotage holding you back.
Work With Our Registered Edmonton Psychologists
Our Central Edmonton therapy location has both Registered and Provisional Edmonton psychologists. We also offer certified counsellors and coaching.
Our structured therapeutic approach can help those with mental health challenges or even high performers looking to optimize their lives.
We treat children over 12, adolescents, and adults for individual therapy.
Psychologist in Edmonton:
At ShiftGrit, our psychologists use evidence-based approaches to help clients manage their concerns effectively.
Ready to start? Find a Therapist in Edmonton →
Individual Therapy & Identity-Level Change
At ShiftGrit Psychology & Counselling, individual therapy isn’t just about talking — it’s about transformation.
Your Edmonton psychologist will work with you to identify the limiting beliefs quietly driving emotional reactions, thought patterns, and behaviours in your daily life.
We use a unique approach:
- Teaching your Cognitive Brain to understand the root structure of your patterns (Pattern Theory™)
- Guiding your Walnut Brain — the emotional, instinctive part of your mind — through Reconditioning activities that dissolve outdated emotional responses at their source
This method draws from principles of classical conditioning and imaginal exposure, but goes beyond them — targeting emotional memory networks directly to create new, healthier automatic reactions.
By reconditioning the emotional triggers tied to limiting beliefs, your psychologist helps you not just understand your patterns — but permanently change them.
Additional clinical concerns that we provide psychological intervention for:
- Trauma
- Post-Traumatic Stress Disorder
- Bulimia Nervosa
- Avoidant Personality Disorder
- Behavioural Addictions
- Anorexia
- Dependent Personality Disorder
- Suicidality and Self-Harm
- Binge Eating Disorder
- Phobias
Life Optimization Therapy
ShiftGrit Psychology & Counselling isn’t just for clinical concerns — it’s also designed for high achievers who want to optimize mindset, performance, and emotional resilience.
Our Edmonton psychologists use Identity Pattern Therapy, based on Pattern Theory™ and Reconditioning, to dissolve the limiting patterns that quietly restrict growth, leadership, and personal potential.
If you’re entrepreneurially driven, career-focused, or striving for personal mastery, ShiftGrit’s structured method helps you:
- Eliminate unconscious blocks to success
- Strengthen cognitive-emotional resilience
- Optimize decision making, relationships, and long-term goal achievement
True life optimization happens when both your Cognitive Brain and Walnut Brain are aligned — and that’s exactly what our Edmonton psychologists specialize in.
Additional life optimizations that we provide psychological intervention for:
- Sex Issues and Sex Therapy
- Communicate Effectively
- Setting Healthy Boundaries
- Work-Life Balance
- Insomnia Treatment
- Bullying
- Coming Out (LGBTQ+)
- Infertility
- Positive Parenting
- Child Behaviour Issues
- Toxic Relationships
- Grief and Loss
- Intimacy Issues
- Polyamory
- Divorce
- Self-esteem Concerns
- Retirement & Empty Nest
Reconditioning
At ShiftGrit, Reconditioning is the structured process we use to retrain the Walnut Brain — the part of your mind responsible for emotional threat responses.
One way to understand it is through the “work boots” story:
Imagine a rescue dog that fears work boots because of past trauma. Through gradual, safe exposure to boots in positive environments, we can replace the fear response with a sense of safety.
Reconditioning applies the same principle to humans — but at the emotional memory level.
Through carefully guided emotional reprocessing activities, your psychologist helps you:
- Activate emotional memories linked to limiting beliefs
- Gently reprocess and dissolve the emotional intensity tied to those memories
- Install new, healthy, automatic responses in place of outdated reactions
Instead of coping with triggers or managing symptoms, Reconditioning eliminates the emotional charge — allowing you to encounter old situations without the old reactions.
The result?
A more productive, fulfilling life — with emotional patterns aligned to your present reality, not your past pain.
Edmonton Psychologists Directory
At our Edmonton-based mental health facility, we proudly feature an experienced team of Psychologists and Therapists. Our expert practitioners are dedicated to providing the highest quality care and offer a range of services tailored to meet the unique needs of each individual. The following professionals make up our talented Edmonton network:
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Looking for therapy that targets the root of your patterns?
Our Edmonton Pattern Therapists — clinicians who apply the ShiftGrit Core Method™ to help clients break recurring patterns.
If you’re interested in breaking recurring patterns of anxiety, depression, trauma responses, or self-sabotage, explore our Edmonton Pattern Therapist Directory below.
Therapy & Counselling Services in Edmonton
Browse our full range of evidence-based therapy and counselling services in Edmonton.
Anxiety, Mood & Burnout
ADHD & Cognitive Assessment
Trauma, PTSD & Self-Harm
Identity, Self-Esteem & Personality
124 Street Location
ShiftGrit Psychology & Counselling
Address:10445 124 Street, Edmonton, AB,T5N 1R7, Canada
Phone: (780) 705-6463
Email: 124street@shiftgrit.shop
Address:10445 124 Street, Edmonton, AB,T5N 1R7, Canada
Phone: (780) 705-6463
Email: 124street@shiftgrit.shop
Downtown Edmonton Parking
There is a close lot available at 12302 Stony Plain Road – Lot #483
If you are not able to find street parking, there are a few parking lots that are available near the office.
- 12302 Stony Plain Road – Lot #483
- 10313-10335 124 St NW Parking
- 12417 – 105th Avenue NW – Lot #357
- Precise ParkLink
Edmonton Counselling Servies
The ShiftGrit Core Method™ is a therapeutic relationship that is rooted in attachment and trauma theory. Weakened attachments in early childhood create life challenges through things like negative emotions and limiting cognitions about ourselves.
The ShiftGrit Difference: Structured Change at the Identity Level
ShiftGrit offers more than traditional talk therapy — we deliver a structured, scientifically grounded path to lasting identity-level change.
Our Identity Pattern Therapy approach, built on Pattern Theory™ and powered by Reconditioning, draws from classical conditioning, exposure therapy, attachment theory, and neuropsychology.
We don’t just support you emotionally — we systematically identify and dissolve the deep emotional patterns, actions, and thought loops that limit your growth, resilience, and fulfillment.
At ShiftGrit, therapy isn’t just about insight.
It’s about transformation.
Learn How Identity Pattern Therapy Creates Real Change →
Direct Billing & Insurance Coverage
Therapy should be accessible, and for many of our clients, session fees are fully or partially covered through:
✔ Employee & Family Assistance Programs (EFAPs)
✔ Government Grants, Programs, and Sponsors
✔ Extended Health Care Coverage Plans
✔ Health Spending Accounts (HSAs)
Expanded Direct Billing Availability
We are pleased to announce that we are expanding our roster of direct billing partners to include Desjardins, Manulife, Beneva, Equitable, and more, streamlining the process for clients who prefer direct payment through their benefits. Does your plan qualify? We’re happy to check for you! Contact us at (780) 705-6463 or 124street@shiftgrit.shop, and our team will help you navigate your coverage options.
Our Edmonton counselling centre includes members of…
There are different regulatory bodies that govern the profession of Clinical Psychology in Alberta.
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FAQ
I've never been to therapy. What can I expect finding a therapist?
We come armed with a very specific, structured program and our Edmonton therapists will guide you through it step-by-step. One benefit of working with a directive therapist is that they will orient you to the underlying, causal factors, which avoids getting stuck in surface-level weeds and helps facilitate long-lasting mental health benefits.
How often should I see my therapist?
Depending on treatment needs and financial circumstances, every client is different, but Shift psychologists typically see their clients once every week or two.
How many sessions will it take?
This is a tough one. It’s a little bit like asking a personal trainer how long it will take to bench press 100 pounds. It all depends on personal characteristics, how much work you have to do, how often we see you, how hard you work and how our program clicks with you. That said, our results are fast and furious for most of our clients, and we tend to attribute this to our structured, outcome-driven therapeutic model. We don’t have wandering discussions; there’s a goal for each and every session, and we try darn hard to help you reach it.
Do you offer phone consultations?
We do not offer phone consultations with our clinicians, but if you have a question for us, we will always find time to chat. Our Concierge and Front of House Staff are very knowledgeable about our approach and therapy. We want you to be comfortable with your choice of therapist near me and service.
How much do psychologists charge per hour in Alberta?
Psychologists in Edmonton, Alberta typically charge between CAD 200 to CAD 250 per hour, though rates vary based on experience, specialization, and location. Some offer sliding scale fees or reduced rates for clients facing financial constraints. Be sure to research rates, payment options, and insurance coverage when searching for a "psychologist Edmonton." At Shift Grit, we aim to connect you with qualified professionals to support your mental health journey.
What is the difference between therapist and psychologist?
The main difference between a therapist and a psychologist lies in their education, training, and scope of practice. Psychologists typically hold a doctoral degree (Ph.D. or Psy.D.) in psychology and are trained in conducting psychological assessments, diagnoses, and research-based treatments. They may also provide therapy. Often the terms are used interchangeably by the public.
When should I see a psychologist?
You should consider seeing a psychologist if you are experiencing persistent emotional, mental, or behavioural issues that interfere with your daily life or well-being. Common reasons to seek help from a psychologist include: 1) Difficulty coping with stress or life changes 2) Persistent feelings of sadness, anxiety, or hopelessness 3) Relationship or family problems 4) Grief and loss 5) Trauma or abuse 6) Issues with self-esteem or self-worth 7) Difficulty managing anger or other emotions 8) Substance abuse or addiction
How do I find a psychologist for free?
Finding a psychologist for free can be challenging, but there are options to explore: 1) Community mental health clinics: Many cities have community clinics that offer free or low-cost mental health services, including sessions with psychologists or therapists. 2) Universities or training institutions: Psychology programs often run training clinics where graduate students provide therapy under supervision. These services may be free or low-cost. 3) Employee Assistance Programs (EAPs): Some employers offer EAPs that include free, confidential counselling sessions for their employees. 4) Online support groups or forums: While not a substitute for professional care, online communities can provide peer support and resources for mental health concerns. 5) Government-funded programs: In some regions, government-funded mental health services may be accessible. Check with your local health department for available options. Remember that while free services can be helpful, they may have longer wait times or limited availability. ShiftGrit Psychology & Counselling does not provide free psychological or counselling services.
Trusted By Alberta’s Leading Psychology & Mental Health Organizations
ShiftGrit Psychology & Counselling is professionally regulated, certified, and recognized by leading psychology and mental-health organizations across Alberta and Canada. These associations reflect our commitment to ethical practice, clinical standards, and evidence-informed therapy through Identity-Level Therapy and Reconditioning.
Regulated and affiliated across Alberta’s leading psychology, counselling, and mental-health organizations.
