Skip to content
New to ShiftGrit?
  • Facebook
  • YouTube
  • Instagram
  • X
  • TikTok
  • Pinterest
  • Tumblr
  • LinkedIn
ShiftGrit Psychology & Counselling
ShiftGrit Psychology & Counselling
  • Services

    SERVICES

    • Individual Counselling

      One-on-one support to work through personal challenges and build lasting change.

    • Couples Counselling

      Guidance for partners to strengthen communication, resolve conflict, and deepen connection.

    • Therapy Groups

      Specialized therapy programs led by ShiftGrit therapists

    • validate

      Psychological Assessments

      Professional evaluations to better understand mental health, learning, or behavioural concerns.

    • Clinical Concerns

      Targeted therapy for issues such as anxiety, depression, trauma, or stress.

    • Life Optimizations

      Practical strategies to strengthen resilience, clarity, and everyday performance.

    • Online Counselling

      Secure virtual sessions that bring therapy to you, wherever you are.

    • Child Psychology

      Support tailored to children’s developmental, emotional, and behavioural needs.

    • LGBTQ2+ Counselling

      Structured support for LGBTQ2+ individuals and couples to navigate challenges and build clarity.

    Abstract teal and yellow dot-and-line network representing ADHD patterns of scattered focus forming clarity.

    ShiftGrit Groups

    Connect, learn, and grow together

    From ADHD skills to relationship tools, our therapy groups help you grow alongside others who truly understand.

  • Therapists

    ALBERTA

    • Registered Psychologists

      Fully licensed professionals offering expert, personalized care for a wide range of mental health concerns.

    • Registered Provisional Psychologists

      Highly trained psychologists completing licensure, offering structured, evidence-based care under senior supervision.

    • Registered Social Workers

      Professionals registered with the Alberta College of Social Workers offering counselling and support.

    • Counsellors

      Registered or Canadian Certified Counsellors, RCC, CCC.

    • Mental Health Therapists

      Master’s-level clinicians offering reduced-rate therapy under supervision of senior psychologists.

    • Intern Therapists

      Graduate-level interns gaining supervised clinical experience at ShiftGrit.

    Interior of ShiftGrit Psychology & Counselling’s Edmonton therapy office – green chair and modern decor in a calming space

    Where Else is ShiftGrit

    Trusted by 5,000+ clients across Canada.

    Find a Therapist Near You →

  • Identity-Level Therapy

    ShiftGrit Core Method ™

    • Overview

      Break the deep-seated patterns that keep clients stuck in unhelpful cycles

    • Identity Pattern Therapy

      Applied therapy experience delivering the ShiftGrit Core Method™ through a structured clinical protocol.

    • Pattern Theory™

      The theoretical orientation of the ShiftGrit Core Method™, mapping beliefs, needs, and behaviour loops.

    • Pattern Reconditioning

      The ShiftGrit Core Method™ change mechanism — rewiring belief-driven patterns through guided reconditioning.

    • Integrated Therapy Modalities

      How CBT, DBT, ACT, and Schema Therapy support—but don’t replace—our core method.

    Pattern Library

    • Pattern Theory™ (Overview)

      A structured lens for understanding thought, feeling, and behaviour loops.

    • Non-Nurturing Elements™

      The recurring themes that shape unhelpful emotional patterns.

    • Schema Domains & Lifetraps

      Common deep-rooted beliefs that drive negative cycles.

    • Limiting Beliefs (77 canonical)

      Foundational beliefs that influence emotions, choices, and identity.

    Glossary & ConceptS

    • Non-Nurturing Elements™

      Early relational or environmental disruptions that encode Limiting Beliefs. 

    • Limiting Beliefs

      Subconscious beliefs that restrict growth and potential.

    • Pressure Cooker

      The internal build-up that leads to sudden emotional outbursts.

    • Opt-Out Behaviour

      Avoidance patterns that prevent growth or connection.

    • Walnut Brain

      The primitive brain system driving reactive responses.

    Getting Started

    • Getting Started

      How to begin your therapy journey with ShiftGrit.

    • FAQ

      Quick answers to the most common client questions.

    • Rates

      Transparent pricing and coverage information.

    • About ShiftGrit

      Who we are and what makes our approach different.

    • Founder’s Story

      The vision and journey that shaped ShiftGrit Therapy.

  • Areas We Serve

    Areas We Serve

    ShiftGrit offers in-person and virtual therapy across Canada, starting in Alberta and beyond.

    • Calgary

      In-person and virtual counselling in Calgary, using ShiftGrit’s Identity-Level Therapy.

    • Edmonton

      In-person and virtual therapy services in Edmonton, built on Identity-Level Therapy.

    • Vancouver

      Expanding Virtual Services to support more communities across Canada.

  • Resources

    🔹 Blog & Insights

    • Abstract illustration of a woman surrounded by glowing limiting beliefs, symbolizing Calgary anxiety therapy.

      Calgary Anxiety Therapy: Limiting Beliefs and the Hidden Rules That Shape Us

    • Edmonton Anxiety & Non-Nurturing Elements – ShiftGrit Therapy

      Edmonton Anxiety & Non-Nurturing Elements™ – Understanding the Roots of Adult Anxiety Patterns

    • Calgary Anxiety & Non-Nurturing Elements – ShiftGrit Therapy

      Calgary Anxiety & Non-Nurturing Elements™: Understanding the Roots of Adult Anxiety Patterns

    • Black and white ShiftGrit tile for the belief “I Am Mean” with symbol Mea and label #77.

      “I Am Mean” — A Core Limiting Belief

    • Black and white minimalist tile featuring the words “I Am Lazy” and the symbol “La” representing core belief #76

      “I Am Lazy” — A Core Limiting Belief

    •  

      📍 View All Blog Posts

    🎙️ The Shift Show Podcast

    • A digital illustration of a person being pulled into a glowing smartphone screen, symbolizing internet addiction and digital overwhelm.

      Scroll, Click, Repeat: Escaping the Internet Addiction Trap

    • Episode 034: Rewiring Trauma: How to Break Free from Limiting Beliefs

      Rewiring Trauma: How to Break Free from Limiting Beliefs

    • parenting strategies for toddlers

      Parenting Little Ones: The Struggles, The Strategies & The Science

    • Support for First Responders & Veterans

      Beyond the Call: Navigating Trauma and Transition for Veterans and First Responders

    • Episode 31: Grit, Growth, and Balance: The High Performer’s Guide to Mental Toughness

      Grit, Growth, and Balance: The High Performer’s Guide to Mental Toughness

    •  

      📻 View All Episodes

    🎞️ Videos & SlideShare

    • Illustration of a man visibly overwhelmed by a swirl of abstract shapes representing emotional reactivity and inner chaos.

      What Keeps You Stuck — And How We Break the Pattern

    • Limiting Beliefs — Identity-Level Therapy Glossary Definition by ShiftGrit

      ShiftGrit Glossary — Identity-Level Therapy Terms

    • Flat-style illustration of a hand scrolling a digital device, representing dopamine-driven distraction patterns in ShiftGrit’s Calgary & Edmonton therapy blog.

      📍 Video Library

    CAREERS

    • Join the team →

    • Reconditioning Therapy: Transforming Emotional Reactions at the Identity Level.

      In The News

  • Contact

Glossary

At ShiftGrit, we believe that lasting change requires clear understanding.
This glossary defines key proprietary and emerging therapeutic concepts associated with the ShiftGrit Core Method™.

It explains how identity-level patterns form, how limiting beliefs shape behaviour, and how reconditioning techniques work at the level where emotional loops begin.
Whether you’re a client, clinician, or simply curious, this is where you’ll find the language that underpins our model of change.

Belief Unpairing
Glossary

Belief Unpairing

A three-panel “Galaxy Brain” style meme used in the ShiftGrit Glossary. It illustrates the progression from avoidance and coping → exploring therapy with ShiftGrit → the Reconditioning Protocol. The glowing brain stages represent increasing awareness and transformation.
Glossary

Reconditioning Protocol

Cartoon meme of Walnut Brain parodying Drake format, rejecting “facing discomfort” and approving “avoiding discomfort with Opt-Out Behaviour.”
Glossary

Opt-Out Behaviour — When the System Ejects to Escape the Loop

Cartoon walnut brain character sweating while trying to choose between two red buttons labeled “Pretend It’s Fine” and “Lose Control.”
Glossary

The Pressure Cooker – When Coping Strategies Build Until You Break

Meme-style illustration of Walnut Brain representing a Pattern Loop in ShiftGrit Therapy.
Glossary

Pattern Loops — The Repeating Cycle That Reinforces Itself

Cartoon parody of the “Distracted Boyfriend” meme featuring Logic distracted by Walnut Brain while Facts looks on angrily — illustrating how automatic threat responses can hijack rational thinking.
Glossary

The Walnut Brain — Why We React Before We Think

Rock driving meme with Walnut Brain interrupting positive thoughts, illustrating limiting beliefs.
Glossary

Limiting Beliefs — The Quiet Loops That Shape Everything

Confirmation Bias Shift 101
Glossary

Confirmation Bias — When Your Brain Filters Reality to Match the…

Dysfunctional Needs
Glossary

Dysfunctional Needs™ — The Coping Strategies That Keep the Belief Alive

Self-Fulfilling Prophecy Shift-101
Glossary

The Self-Fulfilling Prophecy — When the Belief Makes It True

Cognitive Dissonance Shift-101
Glossary

Cognitive Dissonance — The Mental Tug-of-War Between Belief and Behaviour

Cartoon Walnut Brain riding a bike, poking its own wheel with a stick, then falling and blaming the crash — representing how Non-Nurturing Elements™ cause self-sabotage.
Glossary

Non-Nurturing Elements™ — Where Patterns Begin

  • Previous
  • Next

Patterns

  • Identity-Level Therapy41
  • Glossary12
  • Limiting Belief Library77
  • Pattern Reconditioning7
  • Executive Dysfunction6
  • Perfectionism7
  • Anger & Reactivity1
  • Emotional Dysregulation15

Gallery

The Benefits of Cognitive Behavioural Therapy in Managing Anxiety
All You Need To Know About ADHD In Adults
What Are The Symptoms Of ADHD?
Reconditioning Therapy: Transforming Emotional Reactions at the Identity Level.
Minimalist line drawing of a human figure holding broken gears inside a head silhouette—representing the internal collapse caused by identity-level burnout patterns.
Caution Fatigue
Illustration of a person surrounded by completed tasks while hesitating over a blank page, symbolizing productive procrastination and internalized fear of failure.
Personal Fulfillment
Workaholics? 'office marriages' on the rise

ShiftGrit Psychology & Counselling
Head Office:
Address: 10445 124 Street,
Edmonton, AB,T5N 1R7, Canada
Phone: (780) 705-6463
Contact
concierge@shiftgrit.com
Company
  • Therapy From Anywhere
  • Psychologist Calgary
  • Psychologist Edmonton
  • Counsellor Vancouver
  • Counsellor Kelowna
  • Counsellor Victoria
Clients
  • Contact Us
  • Client Experience
  • Shift FAQ
  • Privacy Policy
  • Terms of Use
Our Services
  • Individual Therapy
  • Couples Counselling
  • Online Therapy
  • Child Psychology
Calgary location

ShiftGrit Psychology & Counselling
Address: 815 17 Avenue SW #210,
Calgary, AB, T2T 0A1, Canada
Phone: (587) 352-6463

Edmonton Location

ShiftGrit Psychology & Counselling
Address: 10445 124 Street,
Edmonton, AB,T5N 1R7, Canada
Phone: (780) 705-6463

British Columbia

ShiftGrit Psychology & Counselling
Areas served: British Columbia
Phone: +1 888-352-7270

© 2014–2025 ShiftGrit. All rights reserved. | Sitemap

Start TherapyIdentity-Level TherapyCareers

Calgary Hub

  • Calgary Therapy Services
  • Therapists in Calgary
  • Counselling Calgary
  • Male Psychologist
  • Sports Psychology

Core Therapy Services

  • Anxiety Therapy
  • Depression Treatment
  • Trauma Therapy
  • PTSD Therapy
  • OCD Therapy
  • ADHD Therapy
  • BPD Treatment
  • Self Harm Therapy

Assessments

  • ADHD Assessments
  • Psychoeducational Assessments
  • Behavioural Assessment

Specialty Issues

  • Self-Esteem Therapy
  • Imposter Syndrome Therapy
  • Addiction Counselling
  • Binge Eating Disorder Treatment
  • Burnout Counselling
  • Technology Addiction

EDMONTON Hub

  • Edmonton Therapy Services
  • Therapists in Edmonton
  • Counselling Edmonton

Core Therapy Services

  • Anxiety Therapy
  • Depression Treatment
  • Trauma Therapy
  • PTSD Therapy
  • OCD Therapy
  • ADHD Therapy
  • BPD Treatment
  • Self Harm Therapy

Assessments

  • ADHD Assessments
  • Psychoeducational Assessments
  • Behavioural Assessment

Specialty Issues

  • Self-Esteem Therapy
  • Addiction Counselling
  • Binge Eating Disorder Treatment
  • Burnout Counselling

VANCOUVER HUB

  • Anxiety Therapy
  • Depression Therapy
  • PTSD Therapy
  • OCD Therapy

Core Therapy Services

  • Self-Esteem Therapy
  • Binge Eating Disorder Treatment
  • Burnout Counselling

Specialty Issues

  • Addiction Counselling
  • Self Harm Therapy
  • BPD Treatment