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ShiftGrit Psychology & Counselling
ShiftGrit Psychology & Counselling
  • Services

    SERVICES

    Every service is built on our proven approach: targeted, transparent, and designed to deliver real results in your life.

    • Individual Counselling

      One-on-one support to work through personal challenges and build lasting change.

    • Couples Counselling

      Guidance for partners to strengthen communication, resolve conflict, and deepen connection.

    • Online Counselling

      Secure virtual sessions that bring therapy to you, wherever you are.

    • validate

      Psychological Assessments

      Professional evaluations to better understand mental health, learning, or behavioural concerns.

    • Clinical Concerns

      Targeted therapy for issues such as anxiety, depression, trauma, or stress.

    • Life Optimizations

      Practical strategies to strengthen resilience, clarity, and everyday performance.

    • Child Psychology

      Support tailored to children’s developmental, emotional, and behavioural needs.

    • LGBTQ2+ Counselling

      Structured support for LGBTQ2+ individuals and couples to navigate challenges and build clarity.

  • Therapists

    ALBERTA

    • Registered Psychologists

      Fully licensed professionals offering expert, personalized care for a wide range of mental health concerns.

    • Registered Provisional Psychologists

      Highly trained psychologists completing licensure, offering structured, evidence-based care under senior supervision.

    • Registered Social Workers

      Professionals registered with the Alberta College of Social Workers offering counselling and support.

    • Counsellors

      Registered or Canadian Certified Counsellors, RCC, CCC.

    • Mental Health Therapists

      Master’s-level clinicians offering reduced-rate therapy under supervision of senior psychologists.

    • Intern Therapists

      Graduate-level interns gaining supervised clinical experience at ShiftGrit.

    Interior of ShiftGrit Psychology & Counselling’s Edmonton therapy office – green chair and modern decor in a calming space

    Where Else is ShiftGrit

    British Columbia

    A longer and more detailed menu item description

  • Identity-Level Therapy

    ShiftGrit Core Method ™

    • Overview

      Break the deep-seated patterns that keep clients stuck in unhelpful cycles

    • Identity Patterns Therapy

      The Clinical application of the ShiftGrit Core Method™

    • Pattern Theory™

      Our structured framework for understanding belief loops and survival strategies.

    • Pattern Reconditioning

      The process of rewiring patterned emotional responses through counter-conditioning.

    • Integrated Therapy Modalities

      How CBT, DBT, ACT, and Schema Therapy support—but don’t replace—our core method.

    Pattern Library

    • Pattern Theory™ (Overview)

      A structured lens for understanding thought, feeling, and behaviour loops.

    • Non-Nurturing Elements™

      The recurring themes that shape unhelpful emotional patterns.

    • Schema Domains & Lifetraps

      Common deep-rooted beliefs that drive negative cycles.

    • Core Beliefs (77 canonical)

      Foundational beliefs that influence emotions, choices, and identity.

    Glossary & ConceptS

    • Limiting Beliefs

      Subconscious beliefs that restrict growth and potential.

    • Dysfunctional Need™

      Emotional needs that fuel unhealthy coping strategies.

    • Pressure Cooker

      The internal build-up that leads to sudden emotional outbursts.

    • Opt-Out Behaviour

      Avoidance patterns that prevent growth or connection.

    • Walnut Brain

      The primitive brain system driving reactive responses.

    Getting Started

    • Getting Started

      How to begin your therapy journey with ShiftGrit.

    • FAQ

      Quick answers to the most common client questions.

    • Rates

      Transparent pricing and coverage information.

    • About ShiftGrit

      Who we are and what makes our approach different.

    • Founder’s Story

      The vision and journey that shaped ShiftGrit Therapy.

  • Areas We Serve

    Areas We Serve

    ShiftGrit offers in-person and virtual therapy across Canada, starting in Alberta and beyond.

    • Calgary

      In-person and virtual counselling in Calgary, using ShiftGrit’s Identity-Level Therapy.

    • Edmonton

      In-person and virtual therapy services in Edmonton, built on Identity-Level Therapy.

    • Vancouver

      Expanding Virtual Services to support more communities across Canada.

  • Resources

    🔹 Blog & Insights

    • A person stands in a bright, minimalist therapy studio facing a glowing circular mirror, which reflects their confident future self.

      Therapy That Builds—Not Just Repairs

    • A stylized person faces their future self in a glowing circular mirror inside a minimalist therapy studio, surrounded by soft light.

      Why You Don’t Need to Be Broken to Grow

    • Black and white illustration of a person sitting in stillness while their shadow reveals a detailed internal blueprint of anxious beliefs, symbolizing identity-level anxiety therapy.

      Calgary Anxiety Therapy That Goes Deeper Than Coping Tools

    • Illustration of a person standing in a neural loop — one path chaotic and red labelled “Anxiety Loop,” another golden and calm labelled “New Pattern”

      When It’s Not Just Anxiety — It’s a Pattern

    • An abstract representation of imposter syndrome, featuring fragmented pieces of a figure in mid-air, symbolizing emotional dysregulation and internal conflict caused by perfectionism.

      Imposter Syndrome: You’re “Not Good Enough”—But You’re Also Doing Just Fine

    • 📍View All Blog Posts

    🎙️ The Shift Show Podcast

    • A digital illustration of a person being pulled into a glowing smartphone screen, symbolizing internet addiction and digital overwhelm.

      Scroll, Click, Repeat: Escaping the Internet Addiction Trap

    • Episode 034: Rewiring Trauma: How to Break Free from Limiting Beliefs

      Rewiring Trauma: How to Break Free from Limiting Beliefs

    • parenting strategies for toddlers

      Parenting Little Ones: The Struggles, The Strategies & The Science

    • Support for First Responders & Veterans

      Beyond the Call: Navigating Trauma and Transition for Veterans and First Responders

    • Episode 31: Grit, Growth, and Balance: The High Performer’s Guide to Mental Toughness

      Grit, Growth, and Balance: The High Performer’s Guide to Mental Toughness

    🎞️ Videos & SlideShare

    • What Keeps You Stuck — And How We Break the Pattern

    • ShiftGrit Glossary — Identity-Level Therapy Terms

    • 📍 Video Library

    CAREERS

    • Join the team →

    • News

  • Contact

Bias

Stigma and Bias
Mental Health & StigmaSelf Improvement & Care

Stigma and Bias

ByByShiftGritSep 14, 2020
  • Previous
  • Next

Patterns

  • Identity-Level Therapy41
  • Glossary12
  • Limiting Belief Library77
  • Pattern Reconditioning7
  • Executive Dysfunction6
  • Perfectionism7
  • Anger & Reactivity1
  • Emotional Dysregulation15

Gallery

holiday stress
A person stands at a fork in a forest path, with one trail foggy and unclear, and the other sunlit and open—symbolizing a moment of internal decision-making.
A semi-abstract digital painting showing a blurred silhouette dissolving into loops of light and fog, symbolising executive function shutdown and mental overload.
Illustration of a man visibly overwhelmed by a swirl of abstract shapes representing emotional reactivity and inner chaos.
Illustration of a person measuring the first step of a staircase made of task labels like “Plan,” “Research,” and “Revise,” symbolizing the perfectionism–procrastination loop.
The Importance of Self-Care in Depression and How to Practise Self-Care
A conceptual illustration of a high-functioning woman burdened by mental and emotional overload, symbolizing the ADHD–burnout loop common in perfectionist adults.
Person caught between two mirrored identities—perfectionism and ADHD—pulling them in opposite directions. Surreal visual of internal conflict and emotional dysregulation.
How Does ShiftGrit Approach ADHD Treatment?

ShiftGrit Psychology & Counselling
Head Office:
Address: 10445 124 Street,
Edmonton, AB,T5N 1R7, Canada
Phone: (780) 705-6463
Contact
concierge@shiftgrit.com
Company
  • Therapy From Anywhere
  • Psychologist Calgary
  • Psychologist Edmonton
  • Counsellor Vancouver
  • Counsellor Kelowna
  • Counsellor Victoria
Clients
  • Contact Us
  • Client Experience
  • Shift FAQ
  • Privacy Policy
  • Terms of Use
Our Services
  • Individual Therapy
  • Couples Counselling
  • Online Therapy
  • Child Psychology
Calgary location

ShiftGrit Psychology & Counselling
Address: 815 17 Avenue SW #210,
Calgary, AB, T2T 0A1, Canada
Phone: (587) 352-6463

Edmonton Location

ShiftGrit Psychology & Counselling
Address: 10445 124 Street,
Edmonton, AB,T5N 1R7, Canada
Phone: (780) 705-6463

British Columbia

ShiftGrit Psychology & Counselling
Areas served: British Columbia
Phone: +1 888-352-7270

© 2014–2025 ShiftGrit. All rights reserved. | Sitemap

New to ShiftGrit?Start TherapyIdentity-Level Therapy

Calgary Hub

  • Calgary Therapy Services
  • Therapists in Calgary
  • Counselling Calgary
  • Male Psychologist
  • Sports Psychology

Core Therapy Services

  • Anxiety Therapy
  • Depression Treatment
  • Trauma Therapy
  • PTSD Therapy
  • OCD Therapy
  • ADHD Therapy
  • BPD Treatment
  • Self Harm Therapy

Assessments

  • ADHD Assessments
  • Psychoeducational Assessments
  • Behavioural Assessment

Specialty Issues

  • Self-Esteem Therapy
  • Imposter Syndrome Therapy
  • Addiction Counselling
  • Binge Eating Disorder Treatment
  • Burnout Counselling
  • Technology Addiction

EDMONTON Hub

  • Edmonton Therapy Services
  • Therapists in Edmonton
  • Counselling Edmonton

Core Therapy Services

  • Anxiety Therapy
  • Depression Treatment
  • Trauma Therapy
  • PTSD Therapy
  • OCD Therapy
  • ADHD Therapy
  • BPD Treatment
  • Self Harm Therapy

Assessments

  • ADHD Assessments
  • Psychoeducational Assessments
  • Behavioural Assessment

Specialty Issues

  • Self-Esteem Therapy
  • Addiction Counselling
  • Binge Eating Disorder Treatment
  • Burnout Counselling

VANCOUVER HUB

  • Anxiety Therapy
  • Depression Therapy
  • PTSD Therapy
  • OCD Therapy

Core Therapy Services

  • Self-Esteem Therapy
  • Binge Eating Disorder Treatment
  • Burnout Counselling

Specialty Issues

  • Addiction Counselling
  • Self Harm Therapy
  • BPD Treatment