Shame & Self-Criticism
Shame and self-criticism describe an internal pattern where self-worth is constantly evaluated, judged, or found lacking.<br /> Rather than motivating change, this inner pressure often keeps people stuck in cycles of overthinking, self-doubt, or chronic dissatisfaction.
Shame and self-criticism often show up as a harsh inner voice—one that minimizes success, fixates on mistakes, or keeps moving the goalposts. Even when things are going well, it can feel like there’s something fundamentally wrong or never quite enough.
This pattern isn’t random or self-inflicted. It’s shaped over time by how worth, approval, and safety were learned—and it tends to repeat automatically until it’s understood at a deeper level.


Shame and self-criticism often show up as an internal voice that feels relentless—quick to judge, slow to acknowledge progress, and constantly scanning for what’s missing or wrong. Even when things are going well, there can be a persistent sense of being exposed, inadequate, or one mistake away from being “found out.”
This pattern isn’t about being too sensitive or lacking confidence. It’s usually tied to deeper beliefs about worth, belonging, and legitimacy that formed over time and now operate automatically in the background.
It’s not just low confidence
Shame and self-criticism aren’t the same as self-doubt. They involve an internal standard that feels unforgiving—where mistakes carry disproportionate weight and success rarely feels earned or secure.
The inner critic often acts like a watchdog
For many people, self-criticism functions as a way to stay ahead of rejection or failure. The mind learns that constant self-monitoring might prevent embarrassment, exposure, or being seen as incompetent.
This pattern tends to persist even with external success
Achievements, reassurance, or positive feedback don’t always quiet shame. Instead, they can intensify pressure—raising the bar or reinforcing fears of being exposed as "not actually good enough."
Inner statements
“If people really knew me, they’d see I’m not as capable as they think.”
High-functioning individuals, professionals, or people who appear confident externally but feel internally uncertain.
“I shouldn’t need help—others would handle this better than I am.”
People who value independence, competence, or being perceived as reliable.
“No matter what I do, it never feels like enough.”
Those who set high internal standards and feel persistent pressure to justify their place or worth.
Common questions
Is shame the same as low self-esteem?
They’re related but not identical. Shame often involves a deeper sense of being fundamentally flawed or illegitimate, while low self-esteem may fluctuate more with circumstances. Shame tends to feel more pervasive and harder to dislodge.
Why does self-criticism feel automatic?
Over time, the mind can learn that constant self-evaluation is necessary to stay safe, competent, or accepted. Once learned, this pattern can run automatically, even when it no longer serves its original purpose.
Can this exist even if my life looks "together"?
Yes. Shame and self-criticism frequently persist beneath outward success. In some cases, achievement increases pressure rather than relieving it, reinforcing fears of being exposed or falling short.
In day-to-day life, shame and self-criticism tend to operate quietly in the background. They shape how experiences are interpreted, how mistakes are weighted, and how much permission someone feels to take up space, rest, or feel satisfied. Often, this pattern is most noticeable not during failure, but during moments when things should feel good.
In your thoughts
- Replaying conversations or decisions, searching for what you said "wrong"
- Discounting positive feedback or success as luck, timing, or lowered standards
- Assuming others are more competent, confident, or deserving
- Feeling like you need to mentally stay “on guard” to avoid being exposed
In your body and emotions
- A tight or sinking feeling after small mistakes or perceived missteps
- Difficulty feeling proud or settled after accomplishments
- Persistent background tension, even when nothing is actively wrong
- Emotional drops after praise, attention, or visibility
In relationships and work
- Over-preparing, over-explaining, or working harder than necessary to justify your role
- Hesitating to speak up, ask for help, or take credit
- Feeling uneasy when recognized or promoted
- Comparing yourself to others and assuming they “belong” more than you do
When it tends to show up
This pattern often intensifies in situations where performance, visibility, or evaluation feels high. It can show up during transitions, increased responsibility, or moments of recognition—times when the risk of being seen or judged feels greater.
For some people, it becomes louder during success rather than failure, creating pressure to maintain an image or prevent future mistakes. For others, it appears most strongly in close relationships, where the fear of being misunderstood or rejected feels personal.
Common impact areas
- Work
- Relationships
- Self Esteem
Shame and self-criticism are usually driven by underlying beliefs about legitimacy, worth, and exposure rather than by the situations themselves. At a deeper level, the mind learns that being imperfect, visible, or needing support carries risk—risk of rejection, embarrassment, or being seen as inadequate.
Over time, this creates an internal monitoring system that constantly evaluates performance and behaviour. Self-criticism isn’t meant to be cruel; it’s an attempt to prevent future harm by catching mistakes early, lowering expectations, or staying one step ahead of judgement. Unfortunately, this strategy often keeps the nervous system in a state of pressure and vigilance, even when no real threat is present.
A common loop
Trigger
Situations involving evaluation, visibility, responsibility, or comparison—such as feedback, success, mistakes, or being asked to step forward.
Interpretation
The moment is interpreted through beliefs like “I’m not actually good enough” or “If I slip up, I’ll be exposed.” Neutral events take on high personal meaning.
Emotion
Feelings of shame, anxiety, or internal pressure arise, often accompanied by a sense of urgency to fix, hide, or compensate.
Behaviour
Self-criticism increases. The person may over-prepare, second-guess, downplay success, withdraw, or mentally rehearse what went wrong.
Consequence
Temporary relief comes from feeling more controlled or prepared, but the belief that constant self-monitoring is necessary gets reinforced—keeping the loop intact.
From a nervous system perspective, shame and self-criticism function like a threat-management response. The brain treats social evaluation and perceived incompetence as risks that must be managed, even when no immediate danger exists.
This can cause the system to oscillate between heightened vigilance and emotional drop-off. Praise, success, or attention may briefly trigger relief, followed by an increased pressure to maintain high standards or avoid future exposure. Over time, the nervous system learns that staying alert feels safer than relaxing, making the pattern feel automatic and difficult to interrupt.
At the centre of shame and self-criticism are deeply held beliefs about adequacy, exposure, and belonging. These beliefs aren’t conscious opinions; they function more like assumptions the mind treats as facts. Once established, they influence how neutral events are interpreted and how much internal pressure is applied to avoid perceived failure or rejection.
Limiting Beliefs Commonly Linked with Imposter Syndrome Therapy
These identity-level patterns frequently show up for clients seeking imposter syndrome therapy. Explore the beliefs to learn the “why” and how therapy can help you recondition them.


“I Am Not Good Enough”
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“I Am A Failure”
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“I Am Incapable”
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Explore this beliefWant to see how these fit into the bigger pattern map? Explore our full Limiting Belief Library to browse all core beliefs by schema domain and Lifetrap.
Patterns like shame and self-criticism don’t form in isolation. They tend to develop in environments where certain emotional needs weren’t consistently met, especially around safety, acceptance, or validation. Rather than being caused by a single event, this pattern usually reflects repeated experiences that shaped how worth and belonging were learned over time.
“I Am Not Good Enough”
Schema Domain: Overvigilance & Inhibition
Lifetrap: Unrelenting Standards
Non-Nurturing Elements™ (Precursors)
“I Am A Failure”
Schema Domain: Impaired Autonomy & Performance
Lifetrap: Failure
Non-Nurturing Elements™ (Precursors)
“I Am Incapable”
Schema Domain: Impaired Autonomy & Performance
Lifetrap: Dependence / Incompetence
Non-Nurturing Elements™ (Precursors)
Shame and self-criticism tend to persist not because something is actively wrong, but because the pattern has a reliable internal logic. Specific beliefs about worth and legitimacy shape how experiences are interpreted, which then guide emotional reactions and behavioural responses. Over time, this creates a self-reinforcing system that feels both familiar and difficult to step out of, even when it’s no longer helpful.
“I Am Not Good Enough”
Evidence Pile
When this belief is active, the mind tends to scan for signs of inadequacy, mistakes, or perceived shortcomings, using them as evidence of personal deficiency.
Show common “proof” items
- Noticing mistakes, imperfections, or areas of struggle more than successes
- Interpreting criticism, feedback, or silence as confirmation of inadequacy
- Comparing abilities, confidence, or outcomes to others and coming up short
- Feeling behind others in competence, confidence, or emotional resilience
- Remembering past failures or embarrassing moments vividly
The nervous system stays oriented toward evaluation and self-monitoring, treating performance, approval, or outcomes as constant tests of worth.
Show common signals
- Persistent self-evaluation or internal comparison to standards or others
- Heightened sensitivity to feedback, mistakes, or perceived criticism
- Difficulty feeling settled after success or reassurance
- Interpreting effort or struggle as evidence of inadequacy
- Feeling exposed, fragile, or “found out” despite competence
Relief comes from striving, improving, or proving worth—temporarily easing discomfort while reinforcing the sense that adequacy must be earned.
Show Opt-Out patterns
- Overpreparing, overworking, or perfectionistic effort
- Seeking reassurance, validation, or external approval
- Avoiding situations where performance might be judged
- Self-criticism used as motivation ("pushing myself harder")
- Difficulty receiving praise without discounting it
“I Am A Failure”
Evidence Pile
When this belief is active, the mind reviews outcomes that fell short of expectations and interprets them as proof of personal failure rather than information, timing, or learning.
Show common “proof” items
- Goals that were not achieved or plans that did not work out as intended
- Setbacks, mistakes, or perceived underperformance in work, school, or relationships
- Comparing your progress to others who appear more successful or ahead
- Feedback, criticism, or consequences that feel like confirmation of inadequacy
- Repeated attempts that required adjustment, redirection, or starting over
The nervous system tracks outcomes and results, interpreting setbacks, slow progress, or unmet expectations as confirmation that efforts ultimately lead to failure.
Show common signals
- Intense reaction to mistakes, setbacks, or unmet goals
- Interpreting temporary difficulties as evidence of permanent failure
- All-or-nothing thinking around success (“If I didn’t succeed, I failed”)
- Difficulty acknowledging progress unless it ends in a clear win
- Shame or collapse after effort, even when effort was reasonable
Relief comes from reducing exposure to possible failure—either by avoiding risk altogether or disengaging before an outcome can define them.
Show Opt-Out patterns
- Procrastination or avoidance of tasks tied to identity or evaluation
- Quitting early or not fully committing to preserve self-image
- Downplaying goals or effort (“I didn’t really care anyway”)
- Self-sabotage that provides an explanation for failure
- Cycling between over-effort and total withdrawal
“I Am Incapable”
Evidence Pile
When this belief is active, the mind scans for moments of struggle, confusion, or dependence and interprets them as evidence that one lacks the ability to handle tasks, challenges, or life demands competently.
Show common “proof” items
- Feeling overwhelmed, stuck, or unsure how to proceed
- Needing help, guidance, or reassurance to move forward
- Difficulty making decisions or taking initiative
- Tasks feeling harder than expected or harder than for others
- Past experiences of being told (directly or indirectly) that one couldn’t handle something
As evidence of being unable to cope accumulates, internal pressure builds around anxiety, helplessness, and fear of being exposed as unable to manage.
Show common signals
- Freezing or shutdown under pressure
- High anxiety when responsibility increases
- Self-doubt around basic functioning
- Avoidance of independent decision-making
- Shame about needing support
To reduce the fear of failure or exposure, the system shifts toward avoidance, reliance on others, or narrowing life demands.
Show Opt-Out patterns
- Avoiding responsibility or autonomy
- Deferring decisions to others
- Staying in dependent or limited roles
- Withdrawing when challenges arise
- Giving up quickly when things feel difficult
Shame and self-criticism tend to persist because the mind treats them as protective—an internal strategy designed to prevent embarrassment, rejection, or being “found out.” Therapy often helps by making this pattern visible, identifying the beliefs and interpretations that keep it running, and building more flexible responses when the inner critic gets activated.
Rather than trying to “think positively,” the work usually involves understanding what the self-criticism is trying to accomplish, where its rules came from, and what happens in the body when the threat system turns on. Over time, many people learn to relate differently to the inner critic, reduce compulsive self-monitoring, and respond to mistakes or visibility with more steadiness.
What therapy often focuses on
Clarifying the pattern and its function
Therapy often starts by mapping how shame and self-criticism actually operate: what triggers them, what the mind predicts will happen, and what behaviours are used to avoid being exposed. When the pattern is clear, it becomes easier to notice it in real time rather than experiencing it as “just how I am.”
Identifying the beliefs beneath the inner critic
Many shame-based patterns are driven by beliefs about legitimacy, competence, and belonging (for example, fears of being exposed as inadequate). Therapy often helps name these assumptions and track how they shape interpretation—especially around feedback, success, mistakes, and comparison.
Working with threat activation in the nervous system
Self-criticism often ramps up when the nervous system reads evaluation as threat. Therapy may include learning how to recognize early signs of activation (tension, urgency, mental looping) and practising ways to reduce escalation so choices become more available.
Changing the rules that keep the pressure on
The inner critic usually operates through rules: “I can’t make mistakes,” “I have to be impressive,” or “I should already know.” Therapy often focuses on identifying these rules, understanding where they came from, and experimenting with more flexible standards that don’t require constant self-policing.
Building a new response to mistakes, visibility, and success
Many people with this pattern learn to downplay achievements and magnify errors. Therapy often involves practising how to process success, mistakes, and feedback in a way that doesn’t automatically convert them into “proof” of inadequacy.
What to expect
Mapping the loop
You’ll usually begin by identifying triggers, interpretation habits, and the behaviours that reduce discomfort short-term but reinforce shame long-term. This stage often brings relief simply through clarity and language.
Finding the belief-level "engine"
Next, therapy often focuses on the underlying beliefs and predicted outcomes that fuel the inner critic—especially fears about exposure, rejection, or not being enough. The goal is to make the engine observable and workable.
Practising alternative responses under activation
Once the pattern is understood, therapy typically involves experimenting with new responses when the nervous system is activated: how to handle mistakes, how to tolerate visibility, how to accept positive feedback without immediately discounting it.
Generalizing the changes across life domains
As new responses become more familiar, therapy often helps apply them across work, relationships, and identity—especially in the contexts that historically produce the strongest “proof” and pressure.
As shame and self-criticism loosen their hold, people often notice changes in how they relate to themselves, others, and everyday challenges. These shifts usually happen gradually and unevenly, but they tend to show up across multiple areas of life.
Common markers of change
Self-talk
Before: Mistakes quickly trigger harsh, global self-judgments.
After: Setbacks are acknowledged without automatically turning into character attacks.
Work & performance
Before: Feedback or uncertainty feels like proof of inadequacy.
After: Feedback is easier to evaluate without it defining overall competence or worth.
Relationships
Before: Fear of being “found out” leads to withdrawal, people-pleasing, or over-explaining.
After: There is more tolerance for vulnerability, imperfection, and being seen as human.
Emotional experience
Before: Shame quickly escalates into anxiety, numbness, or shutdown.
After: Emotions feel more manageable and less tied to self-blame.
Skills therapy may support
Self-compassionate responding
Learning to respond to difficulty with firmness and care rather than punishment or avoidance.
Cognitive flexibility
Practicing alternative interpretations instead of defaulting to worst-case conclusions about the self.
Emotional regulation
Building the capacity to stay present with discomfort without needing to escape through self-criticism or withdrawal.
Values-based action
Making choices based on what matters, even when shame or self-doubt is present.
Next steps
Name the pattern without self-blame
Many people find it helpful to start by noticing when shame or harsh self-criticism is active, without trying to argue with it or fix it right away. Simply naming the pattern (“this is the self-critical voice showing up”) can reduce how fused it feels.
Get curious about what the criticism is protecting
Self-criticism often develops as a way to prevent rejection, failure, or exposure. Exploring what the criticism is trying to guard against—rather than judging it—can create space for change.
Work with a therapist who understands shame-based patterns
Therapy can provide a structured, compassionate space to explore where shame learned its role, how it’s reinforced today, and how to build alternative responses that don’t rely on self-attack.
Ways to get support
Imposter Syndrome Therapy in Calgary
Shame and self-criticism often overlap with imposter syndrome—especially when success, visibility, or evaluation triggers fears of being “found out.” Our Calgary therapists work with these patterns in a grounded, non-judgmental way.
When “Not Good Enough” Won’t Let Up
This article explores how the belief “I’m not good enough” gets reinforced over time—and why reassurance and achievement rarely quiet it for long.
Questions
Is shame and self-criticism the same as low self-esteem?
They’re related, but not identical. Low self-esteem reflects how someone evaluates themselves overall, while shame and self-criticism describe an active internal process—often a harsh, relentless voice that shows up under pressure or perceived threat.
Can therapy help if I already understand why I’m self-critical?
Yes. Insight alone often isn’t enough to shift shame-based patterns. Therapy focuses on how the pattern operates in real time—emotionally, physically, and relationally—not just where it came from.
What if self-criticism feels motivating or necessary?
Many people worry that letting go of self-criticism will lead to complacency or failure. Therapy doesn’t remove standards or accountability—it helps separate growth from self-punishment, which often leads to more sustainable change.
Is this something I need long-term therapy for?
Not necessarily. The length of therapy varies depending on how entrenched the pattern is and what else it’s connected to. Many people start noticing meaningful shifts once they understand the loop and practice responding differently.


















