

ShiftGrit Core Method™
Our structured framework for breaking outdated identity patterns.
Learn more about ShiftGrit Core Method™2 Cities
815 17 Ave SW. Identity-Level Therapy at our Mount Royal Growth Studio plus virtual sessions across Alberta.
10445 124 Street. Identity-Level Therapy at our Westmount Growth Studio plus virtual sessions across Alberta.
Our clinicians hold credentials recognized by the major licensing and professional bodies serving Alberta and across Canada.
ShiftGrit Psychology & Counselling is professionally regulated, certified, and recognized by leading psychology and mental-health organizations across Alberta and Canada. These associations reflect our commitment to ethical practice, clinical standards, and evidence-informed therapy through Identity-Level Therapy and Reconditioning.










Regulated and affiliated across Alberta’s leading psychology, counselling, and mental-health organizations.
Regulated and affiliated across Canada's leading psychology, counselling, and mental-health organizations.
Identity-Level Therapy targets the belief patterns and emotional loops driving automatic reactions—not just the surface symptoms. By working at the identity layer, clients shift how they interpret safety, regulate threat, and relate to themselves and others. The result: reconditioning at the root of shame, self-sabotage, reactivity, and overwhelm.
It’s organized around three pillars:


Our structured framework for breaking outdated identity patterns.
Learn more about ShiftGrit Core Method™

Real-world examples of loops like perfectionism, procrastination, and shutdown.
Learn more about The Pattern Library

Clear definitions that keep the language sharp and the process transparent.
Learn more about The GlossaryCalgary: ShiftGrit Growth Studio – Mount Royal, 815 17 Ave SW #210. Edmonton: ShiftGrit Growth Studio – Westmount, 10445 124 Street. Both clinics offer in-person sessions; virtual sessions are also available across Alberta.
Yes. Many Alberta clients prefer virtual sessions for convenience or privacy. The structured ShiftGrit Core Method™ delivers identical results virtually as in-person — same protocol, same therapists, same Pattern Library work.
Identity-Level Therapy is the broad therapeutic category our ShiftGrit Core Method™ addresses — the foundational beliefs and identity-linked patterns driving behaviour. We work at the root rather than managing isolated symptoms.
Costs vary by clinician credential. Registered Psychologists, Provisional Psychologists, RSWs, and RPs each have different fee structures. Most Alberta extended health plans cover psychotherapy at varying levels. Contact us for current rates and coverage details.
Yes. Our Alberta clinicians are registered with the College of Alberta Psychologists, the Alberta College of Social Workers, or the Canadian Counselling and Psychotherapy Association — depending on credential type. All are authorized to practice in Alberta.
Anxiety, depression, trauma, PTSD, OCD, ADHD, burnout, self-esteem, addiction, binge eating, relationship issues, and the broader Pattern Library. We treat each at the identity level rather than just managing surface symptoms.
Yes. Many Alberta clients use a mix — in-person at Calgary or Edmonton when convenient, virtual when not. Same therapist, same protocol. Continuity is maintained across formats.
Use our Get Matched form to indicate location preference, concerns, and scheduling needs. We route you to a clinician trained in the right Pattern specialty at the appropriate clinic.
Every ShiftGrit therapist is trained in the same proprietary protocol — Pattern Theory™, Pattern Library, and Reconditioning — regardless of which Alberta clinic delivers the session. You get a structured, repeatable methodology rather than the variable approaches of independent practices listed in directories.
Identity-Level Therapy works well for clients seeking lasting change rather than symptom-management; for those who have tried coping tools without durable results; for those interested in working at the root pattern level rather than the surface. The intake call helps determine fit.